Episode 73: How to Cultivate Loyal Clients and Monetize Webinars
Many of us in the professional organizing community have had to think about alternative income streams as we can no longer go into people’s homes or visit corporate clients. Leveraging virtual operations like webinars is a great way to boost your revenue!
In Episode 73, NAPO Stand Out Podcast Host, Clare Kumar interviews ADHD & Parenting Coach and NAPO Member, Leslie Josel. Leslie is the founder of Order Out of Chaos, an organization whose mission is to help parents guide their children to success in learning and life.
In this episode, Leslie walks us through how she built her prolific webinar business, which she started six years ago. She highlights the importance of being generous with your content, having an abundance mentality, and giving things away for free. Rather than using a sales funnel approach, Leslie is upfront and transparent about the costs her clients will incur. She talks about why she has chosen to operate her business in this way rather than continually trying to upsell. Viewers will also learn how Leslie continues to build her community and why she always asks her clients questions.
Tune into this episode to learn about the power of affiliates, why webinars offer more wiggle room than courses, and the power of generosity!
About the Speaker:
Leslie Josel, an ADHD-student and parenting coach, is an award-winning entrepreneur, having founded Order Out Of Chaos – an organization whose mission is to help parents guide their students to success in learning and in life. She’s also an award-winning author, creator of the award-winning “Academic Planner: A Tool For Time Management,” and an internationally acclaimed speaker. Leslie has been named as one of the top time management experts in the world by Global Gurus four years in a row. She continues to learn from her audiences, sharing her observations with readers of ADDitude Magazine in her weekly column, “Dear ADHD Family Coach.”
Key Points From This Episode:
- How Leslie used her webinars alongside building her email list, and why she recommends doing your first couple webinars for free.
- Discussing the role of consistency when producing webinars and how often you should do them.
- Exploring the platform Leslie runs her webinars on and the level of interactivity she maintains.
- The value in asking your community questions, and why it is helpful to bring guest experts into your webinars, especially as you grow.
- How having a video component for all content can help you bring in customers.
- The importance of repurposing content you’ve already produced to generate multiple streams of income.
- Exploring the flexibility that comes with doing webinars rather than courses.
- Why it is important to cap webinar attendance.
- And much more!
Links Mentioned in Today’s Episode:
Order Out of Chaos — https://www.orderoochaos.com/
Leslie Josel on LinkedIn — https://www.linkedin.com/in/leslie-josel-adhd-student-parent-coach/
Leslie Josel on Twitter — https://twitter.com/orderoochaos
Leslie Josel on Facebook — https://www.facebook.com/orderoutofchaos
Leslie Josel on Pinterest — https://pinterest.com/orderoochaos/_shop/
Leslie Josel Email — leslie@orderoochaos.com
Leslie Joel Phone Number — 914.262.5714
ADDitude Magazine — https://www.additudemag.com/
Clubhouse — https://www.joinclubhouse.com/
Brendon Burchard — https://brendon.com/
NAPO — http://napo.net/join