February 11, 2018

Helene Segura

Episode 3: Minimums lead to maximums with Helene Segura

Time management fixer Helene Segura is a productivity consultant who provides time management strategies that give busy professionals the powerful strategies and tactics they need to slay wasted time.

The author of two Amazon best-selling books, Helene has been the featured productivity expert in more than 150 media interviews including publications such as US News and World Report and Money Magazine, as well as on Fox, CBS, ABC and NBC affiliates. During her time management keynotes and workshops, she shares her mind-bending framework for decreasing interruptions, distractions and procrastination so that you can spend more time generating revenue.

On weekends, Helene can be found experimenting with recipes or sneaking adult beverages onto the lawn bowling court.

"The media started to call me because they knew I would show up. In the beginning, that’s all it took to start building this resume. It's basically a resume of trust and credibility."  – Helene Segura

What you’ll learn about in this episode:

  • How to set yourself up for success with the side hustle
  • How to maximize your time
  • How to make opportunities for yourself personally and professionally
  • How setting minimums can help you set maximums
  • A proven strategy for finding clients
  • How teaming up with other businesses can help grow your business
  • Why industry credentials are so important
  • How NAPO membership can advance your business
  • The advantages of relationships with other organizers
  • How to build a resume of trust and credibility

The Golden Nuggets:

I would say there definitely was some fear involved but it was more about beating back the fear of not succeeding that drove me to make sure that I was successful. – Helene Segura Share on X When you first start out, your minimums are all you want to meet so you can pay the bills. Eventually, when you do have success, you want to look at the opposite and set maximums. – Helene Segura Share on X I did a whole lot of networking. It's not just the internet and having the snazziest website. You have to get out and hustle. – Helene Segura Share on X In the beginning, I just wanted to spray my business cards around the room and hope that somebody picked it up. Eventually, I learned that I could save time and get higher quality referrals if I joined specific networking groups. – Helene Segura Share on X I felt that if I had a credential in the industry that my business was in, that would give me an advantage over anybody else who does not have that certification. – Helene Segura Share on X What I found is that by getting my certification, I started attracting clients who were willing to pay my fees without batting an eyelash. – Helene Segura Share on X When you look at other professions that have board certifications or licenses, the successful professionals belong to their national professional organization. It’s just the professional thing to do, so joining NAPO was a given. – Helene Segura Share on X Being in a Mastermind group is so valuable. It’s such a great resource to have a wonderful mind sitting across from you. Just to be able to open up and learn new ideas from someone in a different region or country, is invaluable. – Helene Segura Share on X If providing information to my clients can make their life better, then I just get even more passionate about it. – Helene Segura Share on X I used to call blogs a necessary evil, but they're not so evil, they're just necessary. What I found is that it's become easier to write blogs if I just opened up my ears to what people are asking. – Helene Segura Share on X

Ways to connect with Helene Segura: